/* ============ Tokens ============ */
:root {
  --bg: #ffffff;
  --bg-soft: #faf9fc;
  --ink: #16121f;
  --muted: #6b6478;
  --line: #ece8f3;

  --purple: #7b2ff7;
  --pink: #f1358a;
  --orange: #ff9a44;
  --gradient: linear-gradient(135deg, #833ab4 0%, #fd1d1d 55%, #fcb045 100%);
  --gradient-soft: linear-gradient(135deg, rgba(131,58,180,.08) 0%, rgba(253,29,29,.08) 55%, rgba(252,176,69,.08) 100%);

  --youtube: #ff0033;

  --radius: 18px;
  --radius-sm: 10px;
  --shadow: 0 10px 40px -12px rgba(22, 18, 31, 0.18);
  --shadow-sm: 0 4px 16px -6px rgba(22, 18, 31, 0.12);

  --maxw: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 {
  font-family: 'Poppins', 'Inter', sans-serif;
  margin: 0 0 .5em;
  line-height: 1.2;
  letter-spacing: -0.02em;
}

p { margin: 0 0 1em; color: var(--muted); }
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
ul { padding: 0; margin: 0; list-style: none; }

.container {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 24px;
}

.section {
  padding: 96px 0;
}
.section-sm { padding: 64px 0; }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: .06em;
  text-transform: uppercase;
  color: var(--pink);
  margin-bottom: 14px;
}
.eyebrow::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--gradient);
}

.text-center { text-align: center; }
.section-head { max-width: 640px; margin: 0 auto 56px; }
.section-head p { font-size: 17px; }

/* ============ Buttons ============ */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 15px 30px;
  border-radius: 100px;
  font-weight: 600;
  font-size: 15px;
  cursor: pointer;
  border: none;
  transition: transform .2s ease, box-shadow .2s ease, opacity .2s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary {
  background: var(--gradient);
  color: #fff;
  box-shadow: 0 10px 24px -8px rgba(241, 53, 138, .55);
}
.btn-primary:hover { box-shadow: 0 14px 30px -8px rgba(241, 53, 138, .65); }
.btn-outline {
  background: #fff;
  color: var(--ink);
  border: 1.5px solid var(--line);
}
.btn-outline:hover { border-color: var(--pink); color: var(--pink); }
.btn-block { width: 100%; }
.btn-lg { padding: 18px 36px; font-size: 16px; }

/* ============ Header ============ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255,255,255,.85);
  backdrop-filter: saturate(180%) blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 0;
}
.logo {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: 'Poppins', sans-serif;
  font-weight: 700;
  font-size: 21px;
}
.logo-mark {
  width: 34px;
  height: 34px;
  border-radius: 10px;
  background: var(--gradient);
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-weight: 800;
  font-size: 15px;
}
.logo-sub {
  display: block;
  font-family: 'Inter', sans-serif;
  font-weight: 500;
  font-size: 11px;
  color: var(--muted);
  letter-spacing: .03em;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 36px;
}
.nav-links a {
  font-size: 14.5px;
  font-weight: 500;
  color: var(--ink);
  position: relative;
}
.nav-links a.is-active { color: var(--pink); }
.nav-cta { display: flex; align-items: center; gap: 12px; }
.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}
.nav-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--ink);
  margin: 5px 0;
  transition: transform .25s ease, opacity .25s ease;
}

/* ============ Hero ============ */
.hero {
  position: relative;
  padding: 88px 0 100px;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  top: -180px;
  right: -160px;
  width: 520px;
  height: 520px;
  background: var(--gradient);
  opacity: .10;
  border-radius: 50%;
  filter: blur(10px);
}
.hero::after {
  content: '';
  position: absolute;
  bottom: -220px;
  left: -160px;
  width: 460px;
  height: 460px;
  background: var(--gradient);
  opacity: .08;
  border-radius: 50%;
}
.hero-inner {
  position: relative;
  z-index: 1;
  max-width: 740px;
  margin: 0 auto;
  text-align: center;
}
.hero h1 {
  font-size: clamp(34px, 5.2vw, 58px);
  font-weight: 700;
}
.hero .gradient-text { background: var(--gradient); -webkit-background-clip: text; background-clip: text; color: transparent; }
.hero p.lead {
  font-size: 18px;
  max-width: 560px;
  margin: 0 auto 34px;
}
.hero-actions {
  display: flex;
  gap: 16px;
  justify-content: center;
  flex-wrap: wrap;
}
.hero-stats {
  display: flex;
  justify-content: center;
  gap: 48px;
  margin-top: 64px;
  flex-wrap: wrap;
}
.hero-stat strong {
  display: block;
  font-family: 'Poppins', sans-serif;
  font-size: 28px;
  font-weight: 700;
}
.hero-stat span { font-size: 13px; color: var(--muted); }

/* ============ Path chooser (home) ============ */
.chooser {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  margin-top: 56px;
}
.chooser-card {
  position: relative;
  background: var(--bg-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 44px 36px;
  text-align: left;
  overflow: hidden;
  transition: transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}
.chooser-card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow);
  border-color: transparent;
}
.chooser-card .icon-badge {
  width: 56px;
  height: 56px;
  border-radius: 16px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 22px;
  font-size: 26px;
}
.chooser-card.influencer .icon-badge { background: linear-gradient(135deg, #833ab4, #fd1d1d); }
.chooser-card.brand .icon-badge { background: linear-gradient(135deg, #1f2937, #4b5563); }
.chooser-card h3 { font-size: 24px; margin-bottom: 10px; }
.chooser-card p { margin-bottom: 24px; }
.chooser-card .card-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-weight: 600;
  font-size: 15px;
}
.chooser-card .card-link .arrow { transition: transform .2s ease; }
.chooser-card:hover .card-link .arrow { transform: translateX(4px); }
.chooser-card.influencer .card-link { color: var(--pink); }
.chooser-card.brand .card-link { color: var(--ink); }

/* ============ Logos / trust strip ============ */
.trust-strip {
  padding: 36px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.trust-strip .container {
  display: flex;
  align-items: center;
  gap: 32px;
  flex-wrap: wrap;
  justify-content: center;
}
.trust-strip span.label {
  font-size: 13px;
  color: var(--muted);
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: .05em;
}
.trust-pill {
  font-size: 14px;
  font-weight: 600;
  color: var(--ink);
  background: var(--bg-soft);
  border: 1px solid var(--line);
  padding: 8px 18px;
  border-radius: 100px;
}

/* ============ Feature grid ============ */
.grid-3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.grid-2 {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.feature-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  transition: box-shadow .25s ease, transform .25s ease;
}
.feature-card:hover { box-shadow: var(--shadow-sm); transform: translateY(-4px); }
.feature-icon {
  width: 48px;
  height: 48px;
  border-radius: 13px;
  background: var(--gradient-soft);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 22px;
  margin-bottom: 18px;
}
.feature-card h4 { font-size: 17.5px; margin-bottom: 8px; }
.feature-card p { font-size: 14.5px; margin-bottom: 0; }

/* ============ Steps ============ */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  counter-reset: step;
}
.step {
  position: relative;
  padding: 30px 22px 22px;
}
.step .num {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--gradient);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Poppins', sans-serif;
  font-weight: 700;
  margin-bottom: 16px;
}
.step h4 { font-size: 16px; margin-bottom: 6px; }
.step p { font-size: 14px; }

/* ============ Testimonials ============ */
.testimonial-card {
  background: var(--bg-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px;
}
.testimonial-card .stars { color: var(--orange); margin-bottom: 14px; font-size: 14px; }
.testimonial-card p.quote { color: var(--ink); font-size: 15px; margin-bottom: 20px; }
.testimonial-person { display: flex; align-items: center; gap: 12px; }
.avatar {
  width: 42px;
  height: 42px;
  border-radius: 50%;
  background: var(--gradient);
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-weight: 700;
  font-size: 15px;
  font-family: 'Poppins', sans-serif;
}
.testimonial-person strong { display: block; font-size: 14.5px; }
.testimonial-person span { font-size: 12.5px; color: var(--muted); }

/* ============ CTA banner ============ */
.cta-banner {
  background: var(--gradient);
  border-radius: 24px;
  padding: 56px;
  text-align: center;
  color: #fff;
}
.cta-banner h2 { color: #fff; }
.cta-banner p { color: rgba(255,255,255,.9); }
.cta-banner .btn-primary {
  background: #fff;
  color: var(--purple);
  box-shadow: none;
}

/* ============ Form ============ */
.form-wrap {
  background: var(--bg-soft);
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 48px;
}
.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}
.form-field { display: flex; flex-direction: column; gap: 7px; }
.form-field.full { grid-column: 1 / -1; }
.form-field label {
  font-size: 13.5px;
  font-weight: 600;
  color: var(--ink);
}
.form-field .req { color: var(--pink); }
.form-field input,
.form-field select,
.form-field textarea {
  border: 1.5px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 13px 15px;
  font-size: 14.5px;
  font-family: inherit;
  color: var(--ink);
  background: #fff;
  transition: border-color .2s ease, box-shadow .2s ease;
}
.form-field input:focus,
.form-field select:focus,
.form-field textarea:focus {
  outline: none;
  border-color: var(--pink);
  box-shadow: 0 0 0 4px rgba(241, 53, 138, .1);
}
.form-field textarea { resize: vertical; min-height: 96px; }
.form-hint { font-size: 12.5px; color: var(--muted); margin-top: 4px; }

.platform-block {
  border: 1.5px dashed var(--line);
  border-radius: var(--radius);
  padding: 24px;
  margin-top: 6px;
}
.platform-block-head {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 18px;
}
.platform-badge {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 32px;
  height: 32px;
  border-radius: 9px;
  color: #fff;
  font-size: 15px;
}
.platform-badge.insta { background: var(--gradient); }
.platform-badge.yt { background: var(--youtube); }
.platform-block-head strong { font-size: 15px; }
.platform-block-head .tag {
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .04em;
  padding: 3px 10px;
  border-radius: 100px;
  background: var(--gradient-soft);
  color: var(--pink);
}
.platform-block-head .tag.optional { background: var(--line); color: var(--muted); }

.form-note {
  font-size: 13px;
  color: var(--muted);
  margin-top: 18px;
  text-align: center;
}
.form-success {
  display: none;
  text-align: center;
  padding: 40px 20px;
}
.form-success.is-visible { display: block; }
.form-success .icon-circle {
  width: 64px;
  height: 64px;
  border-radius: 50%;
  background: var(--gradient);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 28px;
  margin: 0 auto 20px;
}
.form.is-hidden { display: none; }

/* ============ Footer ============ */
.site-footer {
  background: var(--ink);
  color: #fff;
  padding: 64px 0 28px;
  margin-top: 40px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 32px;
  padding-bottom: 40px;
  border-bottom: 1px solid rgba(255,255,255,.1);
}
.site-footer .logo { color: #fff; }
.site-footer p { color: rgba(255,255,255,.55); font-size: 14px; }
.footer-col h5 {
  font-size: 13px;
  text-transform: uppercase;
  letter-spacing: .05em;
  color: rgba(255,255,255,.5);
  margin-bottom: 16px;
}
.footer-col a, .footer-col li {
  display: block;
  color: rgba(255,255,255,.8);
  font-size: 14.5px;
  margin-bottom: 12px;
}
.footer-col a:hover { color: #fff; }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 24px;
  flex-wrap: wrap;
  gap: 12px;
}
.footer-bottom span { color: rgba(255,255,255,.45); font-size: 13px; }
.social-row { display: flex; gap: 12px; }
.social-row a {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: rgba(255,255,255,.08);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
}
.social-row a:hover { background: var(--gradient); }

/* ============ Page hero (sub pages) ============ */
.page-hero {
  padding: 64px 0 20px;
  text-align: center;
}
.page-hero .eyebrow { justify-content: center; display: flex; }
.page-hero h1 { font-size: clamp(30px, 4.5vw, 46px); }
.page-hero p.lead { max-width: 600px; margin: 0 auto; font-size: 17px; }

.split {
  display: grid;
  grid-template-columns: .95fr 1.05fr;
  gap: 56px;
  align-items: start;
}
.split-info h2 { font-size: 28px; }
.info-list li {
  display: flex;
  gap: 14px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
}
.info-list li:last-child { border-bottom: none; }
.info-list .check {
  flex-shrink: 0;
  width: 26px;
  height: 26px;
  border-radius: 50%;
  background: var(--gradient-soft);
  color: var(--pink);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 13px;
  font-weight: 700;
}
.info-list strong { display: block; font-size: 15px; margin-bottom: 2px; color: var(--ink); }
.info-list span { font-size: 13.5px; color: var(--muted); }

.sticky-form { position: sticky; top: 100px; }

/* ============ Responsive ============ */
@media (max-width: 960px) {
  .grid-3, .steps, .footer-grid { grid-template-columns: repeat(2, 1fr); }
  .split { grid-template-columns: 1fr; }
  .sticky-form { position: static; }
  .chooser { grid-template-columns: 1fr; }
}

@media (max-width: 720px) {
  .nav-links, .nav-cta .btn-outline { display: none; }
  .nav-toggle { display: block; }
  body.nav-open .nav-links {
    display: flex;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: #fff;
    flex-direction: column;
    padding: 20px 24px 28px;
    border-bottom: 1px solid var(--line);
    gap: 18px;
  }
  .section { padding: 64px 0; }
  .grid-3, .grid-2, .steps, .footer-grid, .form-grid { grid-template-columns: 1fr; }
  .hero-stats { gap: 28px; }
  .cta-banner { padding: 40px 24px; }
  .form-wrap { padding: 28px; }
}